Fisker Automotive was initially actively making hybrid cars in 2009 and launched its Karma model in 2011 following several production delays. Despite the expensive price tag, the company had been making small steps towards a respectable profit margin before they were hit by subsequent battery problems, product recall and lack of investors for funding for their second model line, the Fisker Atlantic.

Fewer than 2,500 cars were sold before production ceased in 2012, and the company eventually filed for bankruptcy in 2013. Chinese auto parts supplier Wanxiang group bought the Fisker assets for US$149 million over a three-day auction.

Now, the current Fisker Automotive is attempting to make a comeback in the matured electric automotive market. Once rivals only to Tesla Motors who also manufacture electric hybrid cars, the competition in this market today is stronger as other automotive brands such as Mercedes, BMW and Toyota have also made variations of electric and hybrid vehicles.

With the current tax credits that alternative-fuel vehicle owners can receive and the return of a brand that was once favoured by even celebrities, the company hopes to entice people to buy the models they will produce. Retail sales of these new vehicles are slated for mid-next year.