A rising economic growth (5.5 percent year-on-year for 2016), controlled inflation, and a stable rupiah exchange rate have seen the country’s consumer confidence grow each quarter in 2016. This high consumer confidence can be a reason for both foreign and domestic investments in Indonesia, as a large population (255 million people) and rising per capita GDP make the country an attractive market to invest in.

Last year, Indonesia’s consumer confidence fell due to economic uncertainty due to the domestic and global economic slowdown and low commodity prices.

But 2016 sees Indonesian consumers regain confidence in part to the government’s economic policy packages and positive results from the tax amnesty programme. However, the Nielsen index indicated some concern, particularly about rising terrorist threats and political stability in Indonesia. 

APMEN News, Nov 2016