Launch Of New Platform For Sharing Information And Expertise

The Hoffmann Group has launched the Hoffmann Group TV online channel as an outlet for its film content. Through this new video portal, the company, which offers 70,000 tools from an inventory of manufacturers, is giving customers a quicker and more convenient way to obtain information on professional machining, milling, drilling, turning, measuring, grinding, workstations and storage solutions within a single platform.

Industry trends, expert tips, the latest company news and the product and service portfolio from the Hoffmann Group make up the cornerstones of the portal. The platform will also cover reports on the social projects undertaken by the Hoffmann Group Foundation and the 2016 DTM season, while an e-mail push service keeps viewers informed of the latest additions to the portal.

“As a successful family company, we help to solve problems for our customers and partners over the long term. Our extensive range of video material is now making a valuable contribution to achieving this aim,” commented Olaf Mörk, director marketing at the Hoffmann Group.

“By bundling our video content on our own dedicated TV portal, we have now made it even easier to access the latest product news and helpful videos, which means we can pass on our expertise even faster. The portal is also linked directly to our e-shop and the newly introduced detailed product pages there, so our customers can quickly obtain further product information and find out about the relevant conditions.”

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