The biennial travelling exhibition has chosen Milan as one of its locations alternating with Hanover, as Italy is an important global player in production and export.
More than 110,000 sq m of net exhibition space has already been booked six months ahead of the event, exceeding the 95,000 sq m that was occupied during the last edition of EMO MILANO (2009). The exhibition is expected to occupy 120,000 sq m when this year’s edition opens.
Currently, more than 1,300 companies are already registered for the exhibition, of which Italian companies number the most, though closely followed by Germans, then Taiwanese, followed by Chinese and Swiss exhibitors.
The halls of the exhibition centre of Fieramilano Rho-Pero will exhibit machine tools, robots, automation, additive manufacturing, mechatronic solutions and auxiliary technologies, expressing the sector’s international production and representing an industry that accounts for 64 billion euros (US$70.5 billion).
“EMO has always been considered the most important event at the disposal of trade operators from the world's manufacturing industry to keep up-to-date on the new production technologies," stated Pier Luigi Streparava, appointed Commissioner General EMO Milano 2015. "This is why we decided to include additive manufacturing into the technological index of products of the sector’s leading international exhibition; it is one of the technologies that will be increasingly developed in future and to which the tradeshow will dedicate a special in-depth focus”.
EMO Milano 2015 expects 150,000 visitors from approximately 100 countries, and also aims to take advantage of the parallel-running EXPO 2015. Milan will show a completely renovated look and an improved traffic flow, thanks to a revised and strengthened public transport service.
Directly connected with the exhibition centre of Fieramilano Rho-Pero, Expo 2015 will offer the EMO trade operators many attractions for a unique programme of fringe events. The concurrence of the two events will create really interesting synergies for the hundreds of thousands of visitors who will be coming to Milan from every corner of the globe.
“As organisers of this exhibition we are committed to transforming the concurrence of the two tradeshows into real opportunities for our operators, by planning ‘connection activities’ and by activating numerous special services,” said Mr Streparava.
One example he gave is the Hospitality programme that lists a large range of accommodation options reserved for trade operators. “Trade operators can reserve parking and book accommodation in and around Milan before, during and after the exhibition period through the exhibition website,” he continued.
“The first quarter of 2015 saw a 2.2 percent increase in Italian machine tool orders from the same period in 2014, making it the sixth consecutive positive quarter. With the EMO Milano 2015, a stronger positive trend is expected,” declared Alfredo Mariotti, director of EMO Milano. “With the positive forecast on the global use of machine tools as well to reach 66 billion in 2017, these are a good indication for a successful exhibition.”
