Minneapolis, US and Rehovot , Israel : Stratasys, the 3D printing and additive manufacturing solutions company has named IBM veteran Tim Bohling as its chief marketing officer. Mr Bohling joins the company’s leadership team and will lead Stratasys worldwide marketing strategies to drive growth and deliver the company’s value promise to its customers.

Mr Bohling has served as vice president and head of North America marketing at HCL Technologies, an IT global ser vice provider, where he was charged with both formulation and execution of a marketing strategy designed to strengthen existing client relationships, fuel new signings, and elevate the HCL brand. He has also spent more than 10 years at IBM, engineering successful digital marketing and demand generation efforts as vice president of worldwide performance marketing at IBM Global Technology Services and as vice president of marketing at IBM Global Technology Services, Growth Markets.

A frequent guest speaker at industry conferences and whose research has been published in several scholarly journals including Marketing Science and the Journal of Marketing Research, Mr Bohling’s experience extends from helping organisations make and shape markets and transition from being produc t-or iented companies to integrated solutions focused companies to developing tested methodologies across a range of disciplines such as branding, digital marketing, end-to-end demand generation and market insight.

“Tim is a transformational market leader whose experience fits perfectly into our long-term strategy. A respected voice in the IT industry with a strong track-record, Tim will play a critical role as we accelerate Stratasys’ position as the driving force and dominant player in 3D printing,” said Joshua Claman, chief business officer of Stratasys.

Commenting on his new appointment and role, Mr Bohling said: “Stratasys has been at the forefront of the 3D printing industry since its inception and I believe it has tremendous future growth potential. This is an exciting time to be in the market, and I look forward to helping elevate the Stratasys brand to even greater heights and contributing to the company’s growth and market leadership.”