‘Massive Change’ To Automotive Industry Coming, Says Apple CEO

  • Wednesday, 28 October 2015 02:44

In the recent Wall Street Journal’s WSJDLive conference, Apple chief executive officer (CEO) Tim Cook shared his opinion that the automotive industry is bound for a ‘massive change’.

According to him, there are a few ways that this change will happen. For example, the software used in vehicles is becoming more important, as is the rise in autonomous vehicles. He also predicts a shift from an internal combustion engine (which is the norm today) to electrification (as in electric or hybrid cars).

When asked about the rumours of the Apple car that is said to hit the roads as soon as 2019, he declined to respond. However, he did mention that the company is working to bring the ‘iPhone experience’ to the vehicle through their CarPlay, an in-dash system that would create a way for users to access their iTunes music collections and map directions without having to physically touch their phones.

“We’ll see what we can do in the future. I do think that the industry is at an inflection point for massive change,” he reiterated.

Rate this item
(0 votes)

APMEN

 

 

As Asia's number one English metalworking magazine, Asia Pacific Metalworking Equipment News (APMEN) is a must-read for professionals in the automotive, aerospace, die & mould, oil & gas, electrical & electronics and medical engineering industries.