He was lifted and helped off stage by staff, and BMW spokesman Maximilian Schoeberl said that the 49-year-old newly appointed CEO, who had taken over the company this year, had been travelling a lot recently and had not been feeling well before the presentation, but decided to go ahead.

The roundtable that Mr Krüger had been due to hold with reporters was instead conducted by the firm’s chief financial officer.

Mr Krüger had experienced “a moment of dizziness” that resulted in his stumbling backward and falling, but after having seen the doctor, Mr Schoeberl assured that his condition was not worrisome and the doctor ruled out anything serious. “Mr Krüger’s health is stable and he is recovering well,” he said.

Mr Krüger himself has since talked to Bild Newspaper, and assured that after the short fainting spell he had had, he is doing well again.