With the improved website, customers would now find it easier to look for or research particular products that they are interested in with the predictive search function that provides suggested product categories, brands, and part numbers, and also includes images of the most relevant products. Search returns would hence have fewer but more accurate and applicable products and categories that are catered toward the customer’s interests. Search filtering is also faster, and values for capacitance and resistance are presented in ascending order for easier use.

The website also now features high-resolution images of products, as well as product videos, application notes, 3D models, schematics and reference diagrams all to give customers quality information about the products and hence enhance their online purchasing experience.

As for the customer basket, customers will now find it easier to manage and delete unwanted products with the ‘clear basket’ functionality. For those accessing the store across different devices such as laptops and mobiles, both guest and logged-in customers now need not repeat the purchasing procedures or manage their baskets should they use different devices to purchase products.

A ‘voice of the customer’ online survey is another newly added feature to the website that allows customer feedback through a quick and easy five-question survey.

Pleased with the improved website and the resulting impact on user experience, Guy Magrath, global head of eCommerce at the company declared that the site is now comparable to B2B and B2C websites. “Customers are at the heart of everything we do and we are now able to listen to them and respond to their feedback and requests quicker than ever before.” The company will continuously improve the customer experience, he added.